The Big News

Roland Storti, the founder of Minfo, in collaboration with the University of Bath, is thrilled to announce the award of an Innovate UK Creative Catalyst grant. This prestigious grant will support a pioneering project that explores the transformative potential of interactive media. The collaboration aims to usher in a new age of media interaction, with findings to be peer reviewed for publication in academic journals.

From Vision to Innovation: Minfo's Journey Roland Storti, a visionary in the intersection of technology and media, has been at the forefront of the interactive media revolution. With a background that blends technical expertise and creative insight, Storti founded Minfo with the goal of transforming passive content consumption into dynamic, engaging experiences. Minfo's technology seamlessly connects offline content to online resources, enriching user interactions and unlocking new dimensions of media engagement.

The Project: A New Frontier in Media Interaction In collaboration with the University of Bath, this project utilises Minfo's patented AudioQR technology and universal app that transforms content from offline to online (O2O). This innovative approach evolves beyond traditional visual QR codes, facilitating dynamic interactions across various media and in public spaces. It specifically targets the growing audience of YouTube video viewers on TV screens, enhancing the creative industry by inviting users to actively seek ("pull") more information instead of being passively exposed to it ("push").

This seamless engagement capability ensures Minfo’s technology can be applied across television, radio, in cinemas and digital sign boards. The project is set to improve user engagement, enhance information retention, and drive new consumer behaviours, ultimately providing brands and businesses with accurate attribution and significantly improved ROI mirroring and potentially surpassing the effectiveness of online ads while creating a more interactive and engaging media landscape.

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Research and Development: Pioneering Interactive Media Studies The research will utilise cutting-edge methodologies and Meta glasses to gather qualitative and quantitative data on user interactions, sentiment analysis, and behavioural impacts. This comprehensive study will culminate in a white paper that not only highlights the

capabilities of Minfo's technology but also sets a benchmark for future innovations in the field.

Peer Review and Publication: Advancing Knowledge in Interactive Media On completion the findings will undergo rigorous peer review to maintain the highest standards of academic integrity and substantiate their contribution to the field. Our aim is to publish these results in reputable academic journals, thereby enriching the global discourse on interactive media. This research advances the concept of shoppable content, highlighting Minfo's pioneering role in developing a unified platform that delivers interactive content seamlessly on a second screen without interrupting the main viewing experience. This innovative approach enhances consumer engagement by integrating shoppable content across diverse media platforms, reshaping how consumers interact with advertising in modern society.

A Catalyst for Industry Change Roland Storti comments, "This grant is not just a milestone for Minfo but a significant step forward for the industry. By collaborating with the academic community, we aim to bridge the gap between theoretical research and practical, impactful technologies. Our goal is to redefine how media is consumed and interacted with, making every experience more engaging and informative."

Looking Forward: The Impact of Interactive Media As Minfo and the University of Bath embark on this exciting project, the implications for the media industry are profound. The anticipated insights could lead to new standards and innovations in media production, content strategy, and consumer engagement, paving the way for a more interactive and immersive media landscape.

Contact Information: For more information about Minfo, the Innovate UK Creative Catalyst grant, or the upcoming research project, please contact: info@minfo.com